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CE marking · EU product conformity

CE marking compliance support for manufacturers placing products on the EU market.

CE marking shows that a product meets the EU legislation that applies to it. The manufacturer carries out the conformity assessment, prepares the technical documentation, signs the EU declaration of conformity and affixes the marking. Sterling's expert and experienced consultants help you get each step right. We help our clients put it into practice and prove it.

  • One all-inclusive proposal: consulting, Effivity software, Sterling Academy access and internal auditor training, as applicable to your standard
  • Expert and experienced consultants who have built quality and compliance systems for manufacturers since 2003
  • The Sterling Promise: 100% on-time completion, 100% success, 8,100+ client engagements. Sterling never affixes the CE marking and is not a notified body

8,100+ client engagements in 60+ countries.

Manufacturing client experience
  • Allianz
  • Emirates Flight Catering
  • Etihad Rail
  • Haier
  • Whirlpool
  • Emerson
  • Olam
  • Piramal Pharma Solutions

What it is

What is CE marking?

CE marking is the conformity marking used under EU product legislation. By affixing it, the manufacturer indicates that the product meets the requirements of the EU rules that apply to it, and the product can then circulate in the EU market. The European Commission publishes guidance for manufacturers on the steps involved and on the New Legislative Framework behind them.

CE marking is not a certificate and not a quality mark. It is the manufacturer's statement of compliance, backed by a conformity assessment and technical documentation. For some product types the legislation requires a notified body to take part in the conformity assessment. Sterling helps manufacturers prepare; Sterling never affixes the marking and never acts as a notified body.

Current guidance. The European Commission published the 2022 edition of the Blue Guide on the implementation of EU product rules in June 2022. Sector legislation, such as the Construction Products Regulation, has its own rules and documents.

Who it is for

Who needs CE marking?

Manufacturers, importers and brand owners come to CE marking from one of four starting points:

  • You are launching a product in the EU. You need to know which legislation applies and what evidence it expects.
  • A distributor or importer asks for the file. They want the declaration of conformity and technical documentation before they list your product.
  • Your product or the rules have changed. A redesign, new component or new regulation means the assessment must be revisited.
  • You make products outside Europe. Exporters need an EU-ready file and a clear view of who holds which responsibility.

The obligation sits with the economic operator; our work gives you the evidence to meet it with confidence.

Requirements

What does CE marking require?

The European Commission's guidance for manufacturers sets out the core steps below. The detailed requirements differ by product legislation and are confirmed for your product at the start.

  • Applicable legislation: identify the EU product rules that cover the product
  • Conformity assessment: carry out the procedure the legislation sets, with a notified body where it is required
  • Technical documentation: prepare the file that shows how the product meets the requirements
  • EU declaration of conformity: draw up and sign the declaration
  • CE marking: affix the marking once the steps above are complete

What does a useful CE technical file look like?

A clear product description, the legislation and requirements identified, design and risk records, test reports from competent laboratories, production control records and the signed declaration. Kept current in Effivity, the file is ready when an importer, customer or market surveillance authority asks.

Your engagement

What your CE marking engagement includes

Your agreed scope brings together what your team needs to meet CE requirements and keep the evidence current, from one team under one all-inclusive proposal.

  • Applicability review and plan

    Products, legislation and responsibilities agreed, with owners and dates.

  • Technical documentation support

    The file structured and completed with your engineers.

  • Effivity ISO & GRC software

    Documents, changes and records in one workspace, included at no additional cost.

  • Training for everyone

    Preferential Sterling Academy access, including complimentary awareness training for your people.

  • Quality system support

    Production control and, where relevant, an ISO 9001 or ISO 13485 system to support conformity.

  • Readiness support

    Preparation for notified body involvement where the legislation requires it.

Sterling never affixes the CE marking and is not a notified body. The manufacturer declares conformity and remains responsible; where a notified body is involved, it makes its own decision.

How Sterling implements ISO and GRC standards

Effivity · ISO and GRC software, included in every engagement

How Effivity helps you fulfil, automate and simplify the requirements of CE marking.

Every Sterling CE marking engagement includes Effivity, the ISO and GRC automation platform built by the Sterling group and used in 50+ countries. Your consultant configures the workspace within the agreed scope, so technical files, design changes, supplier records, test reports, complaints and corrective actions live in one place, the system runs in daily work and an importer, customer or notified body reviews a live system rather than a binder. Sterling consulting clients get their Effivity subscription included with the engagement, at no additional cost.

Effivity: Context of the Organisation dashboard with issues, interested parties and scope
Effivity · Context of the Organisation dashboard
Context

Scope and interested parties

The scope, the internal and external issues and the interested parties are kept in one register and reviewed on a schedule, so they stay current as the business changes instead of being rewritten before each assessment.

Leadership

Policies, roles and objectives

Policies, responsibilities and objectives with their measures, owners and dates live where the people who own them work; progress is reported from the system, not from a separate spreadsheet.

Planning

Risks and opportunities

A risk register with owners, actions and review dates; treatments tracked to closure and brought to management review automatically.

Support

Competence, awareness and documented information

Training and competence records for every person, linked to Sterling Academy; documents with versions, approvals and distribution, so the current version is the only one in use.

Operation

Design, change control and production

Design records, change control, supplier evaluation, inspection and release, each with its record created as the work is done.

Performance evaluation

Monitoring, internal audit and management review

Audit programmes, findings and follow-up; KPIs on live dashboards; a management review that records its inputs, decisions and actions.

Improvement

Nonconformity, complaints and corrective action

Raised, investigated and closed with root cause and the evidence that the action worked; recurring issues visible to management before they become a finding.

Across the system

Your own processes, forms and reports

Forms, fields, workflows and reports adapted to how you work, without code; legal and customer requirements tracked to the processes they affect.

What this means at a file review

An importer, customer or notified body asks for the technical file, the declaration, test reports and change history. In Effivity each is a screen with dates, owners and evidence attached. After launch, Sustain™ keeps the file current as products and rules change.

In your engagement

  • Subscription included with the engagement, at no additional cost
  • Configured by your Sterling consultant within the agreed scope
  • Your documents, records and registers migrated, not retyped
  • Admin and user training for your team
  • Modules for QMS, EMS, OHSMS, ISMS and more when you integrate other standards

Sterling Academy · CE marking e-learning

Train your engineers and production team, not just the compliance lead.

Sterling Academy delivers e-learning for the whole workforce and for the people who run the system: video lessons with practice checkpoints, a final exam and a numbered Certificate of Completion for each learner, verifiable online. Sterling consulting clients benefit from preferential course access and special pricing through their Sterling consultant, including complimentary awareness training for their people as part of the engagement.

  • Awareness for every employee on why product conformity matters
  • Courses for engineers, quality staff and the compliance lead
  • Internal auditor training for the quality system, as applicable, as part of the engagement
  • Learner progress by department and a training status report
  • New hires trained as they arrive
  • A Sterling consultant reachable when a learner needs one

Why Sterling

Want CE marking done right? Come to Sterling.

Whether you sell one product or a range across Europe, Sterling helps your team build the evidence once and keep it current, with clear ownership between design, production and compliance.

Management systems in 60+ countries since 2003

Programmes delivered for organisations across sectors and every region we serve, with one engagement team accountable across every country you operate in.

All-inclusive proposal

Consulting, Effivity, training and Academy access in one proposal, with any third-party fees identified separately. No surprises, ever.

A system your people can use

Less documentation and maximum effectiveness: documents, training and software connected to day-to-day work, so your people adopt the system rather than tolerate it.

Expert and experienced consultants

Consultants who have advised on quality and product compliance systems across sectors and countries, and who build it properly the first time, so the assessment confirms what already works.

The Sterling Promise

What our CE marking support guarantee means

100%on-time completion · success · 8,100+ client engagements

We stay with you until your agreed CE marking readiness outcome is achieved, supporting documentation, preparation and the resolution of findings. Clear explanations, practical delivery, included software and employee learning turn the investment into lasting capability.

The engagement identifies the products, legislation, outcome and responsibilities. Your organisation supplies accurate information, tests and design data. The manufacturer declares conformity, affixes the marking and remains responsible; any notified body makes its own decision. Our commitment concerns the agreed support, not the outcome of any market surveillance check.

FAQs

Frequently asked questions about CE marking

Who affixes the CE marking?

The manufacturer, once the conformity assessment is complete and the declaration is signed. Sterling never affixes the marking and never acts as a notified body.

Does every product need a notified body for CE marking?

No. Whether a notified body must take part depends on the product legislation and the conformity assessment procedure it sets. Many products are assessed by the manufacturer; others require notified body involvement.

Is CE marking a certificate?

No. It is the manufacturer's declaration that the product meets the applicable EU requirements, supported by technical documentation. Certificates issued by notified bodies form part of that evidence where required.

Keep exploring

More on CE marking and related standards

More in Product compliance & functional safety

Talk to a consultant

Plan your CE marking with confidence.

Tell us about your products, target markets and launch date. We will help you define the scope, timeline and next steps.

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