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CCPA / CPRA · California consumer privacy law

CCPA compliance consulting for Californians' data handled the way the law expects.

Meet the California Consumer Privacy Act, as amended by the CPRA, with a programme that stands up when the California Privacy Protection Agency, the Attorney General or a customer's privacy team asks for evidence. Sterling's expert and experienced consultants work with your legal, technology and marketing teams to map the data, fix the gaps and keep the records. We help our clients put it into practice and prove it.

  • Fixed scope, one proposal: consulting, Effivity software, Sterling Academy access and internal auditor training, as applicable to your standard, in one proposal
  • A team of expert and experienced privacy consultants, advising on management systems across sectors and countries since 2003
  • The Sterling Promise: 100% on-time completion, 100% success, 8,100+ client engagements. There is no CCPA certificate, and Sterling does not certify or attest; the CPPA and the Attorney General enforce the law

8,100+ client engagements in 60+ countries.

Client experience
  • Allianz
  • Emirates Flight Catering
  • Etihad Rail
  • Haier
  • Whirlpool
  • Emerson
  • Olam
  • Piramal Pharma Solutions

What it is

What is the CCPA and what does it require?

The California Consumer Privacy Act is the state law, found in the California Civil Code from section 1798.100 onwards, that gives California residents control over the personal information businesses hold about them. It sets what a business must disclose and which requests it must honour, and lets people stop the sale or sharing of their data.

Voters strengthened it through Proposition 24, the California Privacy Rights Act, approved in November 2020. The CPRA added new protections, which took effect on 1 January 2023, and created the California Privacy Protection Agency to implement and enforce the law alongside the Attorney General.

This page covers California only. Other US state privacy laws have a page of their own.

Current position. The CPPA Board adopted a new regulation package on 24 July 2025, approved by the Office of Administrative Law on 22 September 2025 and in effect from 1 January 2026. It updates the existing rules and adds cybersecurity audits, risk assessments and duties for automated decisionmaking technology (ADMT), each on its own dated timetable.

Who it is for

Who needs to comply with the CCPA?

The Act reaches for-profit businesses doing business in California that meet any one of three conditions: annual gross revenue above the level the law sets; purchasing, selling or sharing the personal information of 100,000 or more California residents or households; or earning half or more of annual revenue from selling or sharing it. Head office location does not settle the question. Organisations usually come to Sterling for one of four reasons:

  • A US customer's questionnaire asks about it. Enterprise buyers ask how you handle California requests, opt-outs and service-provider terms, and expect documents, not assurances.
  • A contract or tender makes you a service provider. BPOs, software firms and agencies processing data for California businesses sign the terms the Act expects and help answer consumer requests.
  • The regulator's timetable has arrived. Risk assessments, ADMT duties and cybersecurity audits each carry dates, and each needs an owner.
  • Your group works to the GDPR and assumed that was enough. The opt-out model, the specific links and the request timelines differ, and a European programme needs a Californian layer.

Requirements

What are the main CCPA requirements?

The Act and the CPPA regulations have no management-system clause structure. What a business must do falls into the requirement areas below, summarised at title level; your programme is checked against the statute and the regulations in force during the gap analysis, with your legal advisers.

  • Notice at collection and privacy policy: state the categories of personal information collected and the purpose of each, and publish a policy describing online and offline practices.
  • Consumer rights: honour the rights to know, delete, correct, opt out of sale or sharing, and limit the use of sensitive personal information, without discriminating against anyone who uses them.
  • Request handling: verify the requester and respond within 45 calendar days, extendable once by a further 45 with notice.
  • Opt-out links and signals: provide the "Do Not Sell or Share" and "Limit the Use" links where they apply, and treat Global Privacy Control as a valid opt-out.
  • Children's information: obtain opt-in before selling or sharing, from a parent or guardian for children under 13.
  • Service providers and contractors: put the required contract terms in place and make sure they support consumer requests.
  • Reasonable security: protect personal information with security procedures and practices suited to it; breaches of unencrypted data caused by poor security can be litigated.
  • Risk assessments: assess processing that presents significant risk, from 1 January 2026, with a first submission to the CPPA due by 1 April 2028.
  • Cybersecurity audits: where processing presents significant risk to consumers' security, an annual audit, with certifications due to the CPPA from 1 April 2028 to 1 April 2030, phased by business size.
  • Automated decisionmaking technology: from 1 January 2027, a pre-use notice, an opt-out and access to information where ADMT makes significant decisions about finance, housing, education, employment or healthcare.

What does useful CCPA evidence look like?

A data inventory with matching notices, a request log with verification steps and response dates, proof that opt-out signals are honoured, signed service-provider terms, risk assessments with their decisions and training records, all kept in Effivity so an inquiry is answered from records that already exist.

Compliance process

How do you achieve CCPA compliance?

No body issues a CCPA certificate. Compliance is a condition you maintain and demonstrate when asked. Sterling builds and runs the programme with you; judgement on compliance belongs to the CPPA, the Attorney General and, ultimately, the courts.

  1. 01
    Confirm whether and how the Act applies.Test the three conditions and settle your role for each data flow: business, service provider or contractor.
  2. 02
    Gap analysis: compare current practice with the Act and regulations.Map data, trackers and suppliers; test notices, links, requests, contracts and security; agree actions, owners and dates.
  3. 03
    Implement and record as you go.Rewrite notices, wire up opt-out links and signal handling, sign service-provider terms, set request procedures, complete the risk assessments due and train the people who handle requests.
  4. 04
    Audit, review and close the findings.An internal audit tests requests, opt-outs and records end to end; management review decides the fixes, and we raise the findings first.
  5. 05
    Keep evidence ready and keep it current.Answer customer questionnaires and regulator inquiries from the evidence file, prepare the risk-assessment submission and cybersecurity audit on the regulations' timetable, and update the programme as rules change.

Check the route before you sign. Anyone offering a "CCPA certificate" is selling something the law does not provide. Ask who maps the data, who tests the opt-outs and where the evidence will live; the submissions and certifications sent to the CPPA remain the business's own. The certification buyer's checklist

Cost

What drives the cost of CCPA compliance?

The cost depends less on headcount than on how much Californian data you touch and how many systems and partners it passes through. Once those are understood, the proposal is fixed.

Cost componentWhat affects it
Consulting and implementationData flows, systems, trackers and suppliers to map, your role as business or service provider, and how much your team carries (Design™ or Drive™)
Outside costsYour own counsel's review and any cybersecurity auditor's fee, identified separately; there is no certification fee because no certificate exists
Internal resourcesDeveloper time for links and signal handling, contract negotiation, request-team training and remediation
Software and learningIncluded in a Sterling engagement: Effivity for the programme and Sterling Academy access, confirmed in the proposal
Continued supportInternal audits, risk-assessment reviews and regulation updates under Sustain™

What moves the price

  • Websites, apps and advertising partners involved in selling or sharing
  • Whether risk assessments, ADMT duties or a cybersecurity audit apply
  • An existing GDPR or ISO/IEC 27701 programme to build on

What a Sterling proposal always shows

  • Deliverables, responsibilities, assumptions and exclusions
  • Effivity, training and Academy access itemised at no additional cost
  • One all-inclusive proposal. No surprises, ever

Timeline

How long does CCPA compliance take?

Most programmes take three to six months to reach a defensible position; risk assessments and cybersecurity audits then run on the regulator's own dates, carried as milestones in Effivity.

PhaseWhat determines the pace
Applicability and gap analysisAccess to system owners, marketing and supplier records
Build and implementationDecisions on what counts as selling or sharing, developer time and contract negotiation
Evidence and reviewRequests and opt-outs operating long enough to leave records, then internal audit
Regulatory milestonesThe CPPA dates for risk-assessment submissions, ADMT duties and audit certifications

Share your customer or board deadline at the start and we will say plainly what fits inside it.

Your engagement

What your CCPA engagement includes

Sterling OS™ structures the work. Choose Design™, where we guide and your team builds, or Drive™, where we manage and build with your people; they are alternative support levels, not stages. Sustain™ keeps the programme current after it is in place, and Automate™ is Effivity, where it runs. Sterling does not certify, attest or give legal advice; we work alongside your legal advisers.

  • Applicability review and gap analysis

    Role, scope and a prioritised plan with owners and dates.

  • Notices, policies and procedures

    Written for your data flows, reviewed with your counsel.

  • Effivity ISO & GRC software

    Inventory, requests and assessments in one workspace, included with the engagement at no additional cost.

  • Training for everyone

    Internal auditor training, as applicable to your standard, and preferential Sterling Academy access, including complimentary awareness training for your people as part of the engagement.

  • Internal audit and management review

    Findings closed with evidence.

  • Regulation readiness

    Risk assessments and cybersecurity audit preparation on the CPPA's timetable.

Enforcement decisions rest with the CPPA, the Attorney General and the courts; no certificate is issued.

How Sterling implements ISO and GRC standards

Effivity · privacy programme software, included in every engagement

How Effivity helps you fulfil, automate and simplify the requirements of the CCPA.

Every Sterling CCPA engagement includes Effivity, the ISO and GRC automation platform built by the Sterling group and used in 50+ countries. Your consultant sets it up within the agreed scope, so the data inventory, consumer requests, supplier terms, risk assessments and audit findings sit in one place and the evidence builds as work happens. Sterling consulting clients get their Effivity subscription included with the engagement, at no additional cost.

Effivity: Context of the Organisation dashboard with issues, interested parties and scope
Effivity · Context of the Organisation dashboard
Notices

Data inventory and disclosures

Categories, purposes and recipients recorded once, so notices follow the data.

Consumer rights

Request log

Every request verified, routed and closed against the 45-day clock.

Opt-outs

Selling and sharing decisions

Partners, trackers and opt-out handling documented and tested.

Sensitive information

Use limits

Where sensitive data is used, why, and how limit requests are applied.

Service providers

Supplier register

Contracts, terms and review dates tracked to renewal.

Security

Risks and controls

Security controls, incidents and corrective actions with owners.

Risk assessments

Assessments and submissions

Each assessment, its decision and its review date, ready for the CPPA timetable.

Across the programme

Audit and review

Internal audits, findings and management review in the same workspace.

What this means when someone asks

A customer's privacy team or a regulator asks for the request log, the notices and the supplier terms. In Effivity each is a screen with dates and owners, not a hunt through mailboxes.

In your engagement

  • Subscription included with the engagement, at no additional cost
  • Configured by your Sterling consultant within the agreed scope
  • Your existing registers migrated, not retyped
  • Admin and user training for your team
  • Modules for ISMS, privacy and more when you integrate other standards

Sterling Academy · privacy e-learning

Train the people who answer consumers, not just the privacy lead.

Sterling Academy provides e-learning with video lessons, practice checkpoints, a final exam and a numbered Certificate of Completion for each learner. Sterling consulting clients receive preferential Sterling Academy course access and special pricing through their Sterling consultant, including complimentary awareness training for their people as part of the engagement.

  • Awareness for customer service, marketing and HR teams who receive requests
  • Internal auditor training for your audit team, as applicable to your standard, as part of the engagement
  • Training records ready for a customer questionnaire
  • New starters trained as they join, so records stay current
  • A Sterling consultant reachable when a learner needs one

Where we work

Where Sterling delivers CCPA / CPRA

Why Sterling

Why choose Sterling for CCPA compliance?

Many of our clients serve Californian customers from somewhere else: a BPO in Manila, a software house in India, a group headquartered in Dubai or Europe. We build one privacy programme that covers the CCPA alongside the other laws they face.

One programme, several laws

Offices in 21 countries, including the USA, and work since 2003 across 60+ countries, so the CCPA fits beside the GDPR and your other obligations.

All-inclusive proposal

Consulting, Effivity, training and Academy access in one proposal. No surprises, ever.

Built into operations

Request handling, opt-outs and supplier terms that your teams actually operate, rather than a policy nobody reads.

Expert and experienced consultants

Privacy and information security consultants who pair the legal requirement with the system change that meets it.

The Sterling Promise

What our CCPA compliance success guarantee means

100%on-time completion · success · 8,100+ client engagements

We stay with you until your agreed CCPA compliance outcome is achieved, supporting implementation, preparation and the closure of findings. Clear explanations, practical delivery, included software and employee learning turn the investment into lasting capability.

The engagement identifies the law, scope, outcome and responsibilities. Your organisation supplies accurate information and puts the agreed controls into use. The CPPA, the Attorney General and the courts decide questions of compliance. Our commitment concerns the agreed support, not a promise about any future inquiry or error-free operation.

FAQs

Frequently asked questions about the CCPA

Does the CCPA apply to companies outside California?

Yes, it can. The test is whether a for-profit business does business in California and meets one of the Act's conditions, not where it is headquartered. Non-US companies serving Californian customers or clients should check the conditions with their legal advisers.

Is there a CCPA certification?

No. Neither the CPPA nor the Attorney General certifies businesses, and no accredited scheme exists. Where customers want an independent certificate, ISO/IEC 27701 is a certifiable privacy management system that can carry a CCPA programme, while never replacing the Act's own obligations.

Are we CCPA compliant if we already comply with the GDPR?

Not automatically. Much of the groundwork transfers, such as data mapping, supplier contracts and request handling, but the CCPA adds its own opt-out of sale and sharing, required links, Global Privacy Control, a 45-day response period and California-specific notice content.

Who enforces the CCPA, and can consumers sue?

The California Privacy Protection Agency and the Attorney General enforce it. Consumers themselves can sue only when unencrypted, unredacted personal information is stolen in a breach caused by a failure to maintain reasonable security.

Do the 2026 regulations mean we need a cybersecurity audit?

Only if your processing presents significant risk to consumers' security under the regulations' criteria. Businesses in scope audit annually and submit certifications to the CPPA, with first deadlines from 1 April 2028 to 1 April 2030 depending on size. We help establish, with your counsel, whether you fall in scope.

Talk to a consultant

Plan your CCPA compliance programme with confidence.

Tell us your goals, locations and target date. We’ll help you define the scope, timeline and next steps.

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